Awad Capital advises Revonic on its sale to Valtech

Dubai, United Arab Emirates, 7 October 2021 

Global digital agency Valtech has acquired Dubai-based digital-experience design specialist, Revonic. The transaction was announced on 28 July and successfully closed on 6 October 2021 following the completion of regulatory approvals.

Following the recent announcement that Valtech secured funding from BC Partners valuing the company $1.4 billion, this transaction is the latest addition in a series of recent acquisitions for the company. The introduction of Revonic to the group is confirmation of Valtech’s ambition to deliver transformative work and services to clients across the MENA region.

The region’s appetite for digitization is surging. Organizations across all sectors are automating everything from citizen services to logistics amid a rapid adoption of ecommerce. In line with this, enterprises are implementing frictionless customer experiences across multiple industries.

‘We are excited to welcome Revonic into the Valtech group and to be expanding our operations across MENA. We are not only welcoming an impressive set of new clients, but also an impressive and talented team that will help to strengthen and develop our international brand and increase our reach, said Olivier Padiou, Group Chief Executive Officer at Valtech.

‘Revonic takes an organization’s digital offerings further, through data-based actionable insights. We are delighted to be joining Valtech, a move that will allow us to serve customers on the global stage and deliver fresh experiences across the full digital and business-transformation spectrum,’ said Adam Cukrowski, Founder & CEO of Revonic.

“We are delighted to have agreed the sale of Revonic to Valtech. Our strategy is to buy high class businesses and accelerate growth through strategic and operational input.To this end, Revonic has been a successful investment for us. During our ownership, we have repositioned Revonic as a leading experience design agency, entered new markets and grown revenue threefold.” said Mark Thornton, Chief Investment Officer for Metdist Limited.

Awad Capital Ltd., a DFSA regulated firm, acted as exclusive financial advisors to Revonic and its shareholders. “As digital transformation accelerates in our region, we are happy to have advised Revonic, a great home-grown company, in attracting best in class foreign direct investment from Valtech, a global leader in its segment. This confirms our commitment to supporting regional entrepreneurs and investors in their growth journey”, commented Ziad Awad, CEO of Awad Capital Ltd.



Revonic is a digital experience design agency that builds digital capability to drive business performance for clients through the delivery of analysis, strategy, user experience, design, data and technology. They specialize in helping its customers in achieving measurable ROI by delivering award winning digital products across ecommerce, web and mobile.

With more than 13 years of presence, Revonic has worked with brands such as Emirates Airlines, Emirates NBD and KAFD, among many others. The company’s offerings have supported in major eCommerce uplifts for brands like Level Shoes in the UAE with the launch of their retail eCommerce mobile app, as well as The Red Sea Project and ROSHN to establish their online presence and set the foundation for future growth.

Their user-centered design combined with real focus on achieving business KPIs that drives growth, has resulted in many success stories. Some of them include 300% increase in test drives booked on the Mercedes Benz Website; more than 200,000 inflight entertainment playlists created on Emirates Airline App within its first month of launch; and 20% reduction of calls to bank call-centers due to effectiveness of online channels.

For more information visit REVONIC.COM



Valtech is a global business transformation agency delivering innovation with a purpose. They enable clients to anticipate tomorrow’s trends and connect more directly with consumers across their digital and physical touch points while optimizing time-to-market and ROI.

It is a network of more than 4000 innovators, design thinkers, marketers, creatives and developers spanning 5 continents with offices in 18 countries Argentina, Brazil, Canada, China, Denmark, France, Germany, India, Mexico, Netherlands, North Macedonia, Singapore, Sweden, Switzerland, UK, Ukraine, United Arab Emirates, United States). While their expertise is experience design, technology and marketing, their passion is in addressing transformational business challenges for our clients. Challenges where they re-imagine the customer journey and build new connected experiences. Challenges where they make data work in this new era and help their clients transform the way they operate.

Their services include strategy consulting, service design, technology services, and optimization of business-critical digital platforms for multichannel commerce and marketing.

For more information, visit VALTECH.COM



Metdist Limited is a family owned, private investment vehicle with global investments including, but not limited to, financial services, fintech, copper fabrication, commodity trading, hospitality, retail and digital experience design. The Metdist Group, with a turnover of over $1 billion and more than five thousand employees, is positioned to capture growth in the core emerging markets in the Middle East, India and South East Asia.

For more information, visit METDISTCAPITAL.COM