Dubai, UAE — 21 January 2026 — Eat App, a leading restaurant reservation and guest experience platform, today announced three major strategic milestones marking a pivotal moment in its global growth journey.
The company has launched a strategic partnership in India with Swiggy, one of the country’s leading, on-demand convenience platforms, completed the acquisition of ReserveGo, a restaurant reservation and guest management platform, and successfully closed a $10 million Series B extension funding round led by PSG Equity through its portfolio company Zenchef SAS.
Together, these milestones help accelerate Eat App’s mission to transform the global hospitality industry through automation, AI, and data-driven guest experiences.
Accelerating Growth in India with Swiggy
The partnership with Swiggy represents Eat App’s first large-scale market entry into South Asia, one of the world’s fastest-growing hospitality regions. This collaboration bridges Swiggy’s extensive restaurant relationships with Eat App’s leading software platform to help restaurants drive growth and enhance customer experience. Through this, restaurants across India will gain access to world-class reservation technology, automation tools and AI-driven guest-experience capabilities, enabling them to scale their operations and meet customer expectations.
“India represents an incredible opportunity for digital transformation in hospitality,” said Nezar Kadhem, Co-founder and CEO of Eat App. “We’re excited to partner with Swiggy to bring our technology and operational expertise to this vibrant market, empowering restaurants to grow, automate, and connect with guests in smarter ways.”
“There has never been a more exciting time for the restaurant industry in the country, with steady consumer uptake and innovations. We believe access to Eat App’s world-class technology and AI-driven tools is going to improve restaurant management, helping restaurants across the country bring a more delightful experience to their guests,” said Arpit Mathur, Vice President of Strategy at Swiggy.
Acquisition of ReserveGo
In parallel, Eat App has completed the full acquisition of ReserveGo, including its technology, customer base, and team. This acquisition expands Eat App’s product portfolio and enhances its ability to serve a broader range of hospitality partners in new markets.
“ReserveGo’s technology and talented team align perfectly with our mission to create the most advanced and scalable restaurant platform globally,” said Nezar Kadhem. “Together, we’re aiming to set a new standard for data-driven, guest-centric restaurant management.”
“Joining forces with Eat App marks an exciting new chapter for ReserveGo,” said Vijayan Parthasarathy, CEO of ReserveGo. “Our shared vision for transforming the hospitality industry through innovation and intelligent technology makes this a natural fit. We’re excited to combine our strengths and accelerate global growth together.”
Eat App Raises $10M to Accelerate Product Innovation and Global Expansion
Eat App also announced the successful close of its $10 million Series B extension round, led by PSG Equity through its portfolio company Zenchef SAS. The capital will help fuel product innovation, commercial expansion, and international growth, while scaling Eat App’s R&D and engineering teams globally.
“This is an exciting milestone for Eat App,” said Nezar Kadhem. “With new funding, we’re doubling down on product innovation and market expansion – scaling our commercial and technical teams and driving faster adoption of our AI-powered tools across global markets.”
Backed by PSG Equity and Zenchef
“Eat App’s strong vision and innovative approach make them a standout leader in hospitality technology,” said Thomas Jeanjean, CEO of Zenchef SAS. “We are proud to lead this round with the support of PSG Equity, helping to fuel Eat App’s continued innovation and market expansion.”
“Eat App’s platform, AI capabilities, and strong execution exemplify the kind of category-leading business PSG Equity seeks to support,” added Edward Hughes, Managing Director at PSG Equity. “We believe Eat App is well-positioned to further establish itself as an international leader in hospitality technology.”
Awad Capital served as the financial advisor to Eat App.
Driving Global Expansion
These milestones build on Eat App’s recent momentum as it continues to expand its international footprint. The company now powers over 5,000 restaurants and partners in 90+ countries, delivering smart, connected tools that help restaurants increase revenue, streamline operations, and deliver personalized guest experiences.
About Eat App
Founded in 2015, Eat App is a leading restaurant reservation and guest management platform designed to help restaurants increase revenue, streamline operations, and deliver personalized guest experiences. The company partners with thousands of restaurants and hospitality groups globally to unlock the power of automation and data-driven decision-making. Headquartered in Dubai, UAE, Eat App operates across 90+ countries.
For more information, visit https://restaurant.eatapp.co or view the Eat App media kit here.
About PSG Equity
PSG Equity is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth. Having backed more than 160 companies and facilitated over 530 add-on acquisitions, PSG brings deep expertise in technology-driven scaling. The firm operates out of Boston, London, Paris, and Madrid.
Learn more at www.psgequity.com.
About Swiggy
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by over 6.9 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.6 lakh restaurants across 720+ cities. Instamart, its quick commerce platform operating in 128 cities, delivers groceries and other essentials across 20+ categories in ~10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services such as Swiggy Dineout and Swiggy Scenes into its multi-service app as well as creating standalone offerings like Snacc, Toing and Crew for opening up new market segments. Leveraging cutting-edge technology and Swiggy One, a membership program offering benefits across food, quick commerce and dining out, Swiggy aims to provide a superior experience to its users.
For more details, please visit our website: www.swiggy.com/corporate/
About Awad Capital
Awad Capital is a DFSA-regulated investment bank based in DIFC. They specialize in mergers and acquisitions, capital raising, and strategic advisory services for companies across the Middle East and international markets.
Learn more at www.awadcapital.com
